Who runs this
A specialist, not a generalist agency.
GEO · AI SEARCH FOR LAW FIRMS
Built for the way clients now find lawyers. Practice-area-tuned. ABA + state-bar compliant. Founder-led. The VERDICT™ methodology, delivered as PROOF™ Reports — citation outcomes, every month.
Compliance-first GEO, built for law firms — ABA & state-bar advertising rules reviewed on every output.
SAMPLE · CITATION STATUS BY ENGINE
Illustrative. We report per engine — never one blended score. See where your firm stands with a free 60-second audit.
The shift, in numbers
Search is splitting. Your future clients still Google — but more of them now ask an AI first, the firms it names get the attention and the clicks, and the firms that pull ahead treat being found as an investment.
Why now — and why a smaller firm can win
In general search, large firms with deep roots win nearly every time — you can’t out-root a decade of authority on broad terms. But your niche — your community, practice, and place — has no incumbent yet, and a first mover can claim the default answer before anyone else does.
An AI answer surfaces one or a few names, not a page of ten, and the name it learns becomes the sticky default. Position compounds fast, and there’s no “page two” to climb from later — it’s far cheaper to become the named answer than to displace one. (Sticky isn’t permanent — answers drift, so a lead is a first-mover advantage you then defend.)
On broad terms like “best [practice] lawyer in [metro],” the seat already belongs to firms with a decade of authority, reviews, and citations. Being #1 on Google no longer even guarantees the AI answer (fewer than 1 in 5 cited pages still rank top-10) — and you still can’t out-root the incumbents there, so don’t spend the fight on head terms.
Your community × practice × metro has no incumbent yet, and the same winner-take-all force that locks you out of head terms locks you in if you claim the niche’s default answer first. Most peers aren’t even in the race — only about 14% of solo attorneys and a third of small firms run a formal marketing budget.
Methodology — VERDICT™ + PROOF™
Built specifically for law firms. The C is the structural moat — every output is reviewed against ABA Model Rules and the relevant state-bar advertising rules. No generalist agency offers that.
The difference
The test of an AI-visibility claim isn’t the pitch — it’s whether the method is public, the engines are named, and the numbers can be checked. Ours are.
VERDICT™ isn’t a black box — the seven pillars, the sequence, and a sample PROOF™ Report are on this site. You can see exactly what you’re buying before you buy it.
We track ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Claude as separate, named surfaces — with a monthly manual cross-check, because automated tools miss what’s actually shown to buyers. No blended “AI visibility %” that can’t be audited.
Every output is screened against ABA Model Rule 7.1 and your state bar’s advertising rules under a written review procedure. That’s a documented step in every engagement — not a line on a website.
Practice areas we serve
PI buyers ask different prompts than immigration buyers. Family law than corporate. Each practice area gets its own GEO playbook — citation sources, schema patterns, compliance overlay tuned to how your specific clients arrive at AI search.
What clients say
“They think and act like a marketing team in my firm and are strategy-driven and results-oriented.”
Illustrative scenarios
We're a founding-cohort agency, so rather than dress up early numbers these are illustrative scenarios — the kind of outcome the VERDICT™ methodology is built to produce, not actual client results. Real, client-consented case studies will replace them as engagements mature.
Mid-size PI firm built citation share through entity work, attorney-attribution placements, and FAQ schema.
Boutique immigration firm became dominant on Korean-language EB-5 prompts in 5 months.
Multi-attorney family-law firm went from invisible to top-cited across 70%+ of family-law prompts.
Who runs this
From the desk
How AI-generated content can quietly cross state-bar advertising-rule lines, why generalist GEO agencies don't catch the violations, and the practitioner checklist for catching them before they ship.
A quantitative study of 200 California firms across 4 AI engines. Pre-registered methodology — publishable either way.
Common questions
Ready when you are
Free AI Visibility Audit. 60 seconds. See your citation gap before your competitors do.