AI SEO. Both fronts
of the search shift.

Traditional SEO and GEO, run as one programme. For firms with strong existing SEO who want to extend into AI search without throwing away what's working.

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Why this matters now

Most firms aren't ready to abandon traditional SEO yet — and they shouldn't.

Despite the AI-search shift, Google search still drives meaningful traffic to law firms. The right move isn't to abandon SEO; it's to extend the same content architecture so it works on both fronts.

AI SEO is the hybrid play. We run the seven VERDICT pillars (focused on AI citations) alongside a leaner traditional SEO workstream (rankings, technical SEO, link acquisition). Firms keep the SEO traffic they already have AND extend into AI search.

The catch: it's a fuller engagement than pure GEO, and only makes sense for firms with non-trivial existing SEO investment they want to preserve.

What's included

VERDICT methodology, PROOF reporting, plus traditional rankings.

Same VERDICT methodology — Visibility, Entity, Relevance, Digital PR, Intent, Compliance, Tracking — plus a traditional rankings workstream layered on top.

Full VERDICT

All seven pillars, executed monthly. Same as the GEO service.

Technical SEO

Site speed, crawlability, redirects, canonicalisation, structured data audit. Quarterly deep audit.

Keyword & ranking tracking

Traditional rank tracking on the firm's target keywords, alongside AI citation tracking.

Backlink acquisition

Editorial link placements that double as AI-citation placements.

How an engagement runs

How an AI SEO engagement runs.

Same Month 1 foundation as GEO, plus a technical SEO audit and rankings baseline. By month 2 the traditional and AI workstreams are running in parallel.

Reporting is unified — one monthly report covering both AI citations AND traditional rankings, with attribution to consultations from both surfaces.

Through the rest of the engagement the two workstreams stay coordinated rather than siloed — the same entity, content, and compliance work feeds both AI citations and traditional rankings, so effort compounds instead of splitting in two directions.

FAQ

Questions buyers ask before signing.

If your firm gets meaningful traffic from Google search today, yes — abandoning that to chase AI search would be a step backward in year one. If you're starting from zero on both, pure GEO is the right entry point.

AI SEO retainers are higher than pure GEO retainers because the scope is broader. Specifics are confirmed on the strategy call after the Diagnostic Audit.

No — that's the whole point of running them together. The traditional-SEO workstream continues in parallel, and the two reinforce each other: the authoritative, well-structured, entity-clean content that earns AI citations is the same content that supports Google rankings. Nothing in the AI work asks you to give up the traffic you already have.

Pure GEO points the seven VERDICT pillars at AI citations. AI SEO adds a leaner traditional-SEO workstream on top — technical SEO, rank tracking, and editorial links that double as AI-citation signals — for firms that still get meaningful Google traffic and want to defend it while building AI visibility.

Not by default. Most of the work is content, structure, entity, and compliance on the site you already have. Technical items — speed, crawlability, canonicalisation — are handled within your current setup; if something more fundamental is blocking results, we flag it and discuss it before any larger change.

One unified monthly PROOF Report covers both — AI-citation share of voice and traditional rankings — tied back to consultations booked, so you see a single combined picture instead of two disconnected dashboards.

Ready when you are

Find out how AI search sees your firm.

Free AI Visibility Audit. 60 seconds. See your citation gap before your competitors do.

Get my free audit Book a strategy call