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Privacy Policy

How Legal Torch collects, uses, and protects information on this website.

Last updated: July 22, 2026

This Privacy Policy explains how WTT Consulting LLC, doing business as Legal Torch ("Legal Torch," "we," "us"), collects, uses, and shares information when you visit legaltorch.ai (the "Site") or use our services. Legal Torch is a marketing agency; it is not a law firm and does not provide legal advice.

Information we collect

Information you provide. When you submit our AI Visibility Audit form, contact form, or a newsletter or strategy-call request, we collect the information you enter — typically your name, email address, firm or company name, website URL, and any message you include.

Information collected automatically. Like most websites, we use cookies and similar technologies to collect standard usage data — IP address, browser and device type, pages viewed, referring page, and interactions — through analytics tools. We use Google Analytics 4 (via Google Tag Manager). These tools set cookies and process usage data on our behalf; see Google's privacy documentation for details on their handling.

How we use information

We use the information to: respond to your inquiries and deliver requested audits or materials; provide, operate, and improve the Site and our services; send communications you have requested (such as a newsletter you signed up for); measure and analyze Site usage; and comply with legal obligations. We do not sell your personal information.

How we share information

We share information with service providers who help us operate the Site and business — for example, website hosting and content delivery (Cloudflare), analytics (Google), and email and productivity services (Microsoft 365) — under agreements that limit their use of the information to providing services to us. We may also disclose information if required by law, to protect our rights, or in connection with a business transfer. We do not sell your personal information or share it for cross-context behavioral advertising.

Cookies

Cookies are small files stored on your device. We use them for analytics and to make the Site work. You can control cookies through your browser settings; disabling them may affect some functionality. Where required, we will honor applicable browser-based opt-out signals.

Your California privacy rights

If you are a California resident, the California Consumer Privacy Act (as amended) gives you rights to know what personal information we collect, to request access to or deletion of it, to correct inaccurate information, and to opt out of any sale or sharing of personal information (we do not sell or share it as those terms are defined). You may exercise these rights by contacting us at the email below; we will not discriminate against you for doing so.

Data retention & security

We keep personal information only as long as needed for the purposes described here or as required by law, then delete or de-identify it. We use reasonable administrative and technical measures to protect information, though no method of transmission or storage is completely secure.

Children's privacy

The Site is intended for businesses and is not directed to children under 13, and we do not knowingly collect information from them.

Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

Contact us

Questions about this policy or your information? Email info@legaltorch.ai. Mailing address: Legal Torch (WTT Consulting LLC), Irvine, California, United States.

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