AI Visibility Audit.
Find out if you're the firm AI names
— and what it would take to be.

The AI Visibility Audit is the right way to start. It gives you a documented baseline of AI citation across 50+ buyer-intent prompts tuned to your practice mix. You walk away with a clear picture of where you stand vs. competitors, the 2–3 highest-leverage moves, and a 90-day plan — whether or not you continue with Legal Torch.

Most firms that run the audit choose to engage; some don't, and that's fine. Either way the audit pays for itself in clarity. We'd rather have firms make an informed decision than sign a retainer they're unsure about.

The point of a fixed-scope diagnostic is to make the first decision an informed one: you see exactly where you stand across the AI engines, how you compare to the firms you actually lose to, and what would move the needle — before you weigh any longer engagement.

What you pay to win one client today. Client acquisition in law is already expensive and getting more so: a single SEO-sourced lead runs roughly $456 on average, a personal-injury lead through Google Ads about $442, and some legal keywords now cost $1,000+ per click — and a click is not a client. (Illustrative 2026 legal-marketing / PPC figures; validate against your own ad and intake data.)

The break-even, in your own numbers. The AI Visibility Audit is a one-time fixed fee ($3,000–$5,000, scoped to your firm). If it leads to an ongoing engagement, that’s a monthly retainer priced to your baseline. So the real question is simple: if being the named answer in your niche brings in even a small number of signed matters a year, does it cover its cost? Run it with your figures — if a signed matter is worth $12,000 to you, a retainer at $3,000/month ($36,000/year) is covered by roughly three matters a year; if your matters are worth less you’ll need more, and if they’re worth more — as immigration or complex matters often are — you’ll need fewer. You know which end of that range you’re on. Set it against paying $1,000+ for a single click that may never sign, and the case for owning the answer instead of renting clicks tends to look better the longer you run it.

What we’re claiming — and what we’re not. We measure and work to improve your visibility: whether the AI engines name your firm when your future clients ask. We do not, and cannot, guarantee leads, signed clients, or revenue — AI answers vary by engine, time, and phrasing, and no honest agency can promise an outcome (Cal. RPC 7.1). What we can promise is that the audit tells you whether the opportunity is real for your practice before you commit to anything, and you keep the analysis either way.